Saturday, August 17, 2013

Ad Man Bell Bernbach: "The truth isn't the truth until people believe you"

William (Bill) Bernbach was born on this day in 1911.  He was the advertising creative director at DDB, and is responsible for the such classic ads as Mikey (Life Cereal) and Lemon (Volkswagon). Mr. Bernbach once said:

"The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly."

More about the history of advertising in the book Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition.

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Flannery O'Connor

You shall know the truth and the truth shall make you odd.